about us

Margo J. Hirsch Adams
November 28, 1948 – December 8, 2021

Margo J. Hirsch Adams was a passionate mother, loving grandmother (“GoGo”), devoted sister, loyal friend, and tireless philanthropist. Her grit and determination in the face of breast cancer, lung cancer, and Leukemia were an inspiration to all who knew her.

Born in Chicago, Illinois to Daniel C. Hirsch and Betty J. Erman Hirsch, Margo graduated from the University of Oklahoma and began a life of service. She was a passionate volunteer, holding board and leadership positions with Hospice of East Texas, Texas Rose Festival, People Attempting to Help (PATH), Women’s Symphony League, Cattle Baron’s Gala, Junior League of Tyler, Tyler Independent School District PTA, and the Tyler Museum of Art—along with countless other committees and non-profits. It would perhaps be easier to list the organizations to which she did not contribute! One of her most treasured roles was at Congregation Beth El, where she served as Congregational President and Sisterhood President.

If there was an opportunity to get involved and contribute, Margo was the first to raise her hand to help.

Margo adored her children and grandchildren, but she also treated her friends as family. She never failed to acknowledge a birthday, anniversary, or milestone with a phone call or text. She hosted countless baby and bridal showers, charity events, and parties for her friends and extended family.

“GoGo” cultivated a family tree that she cherished more than anything else in life. There is Shel Silverstein’s well-known tale of “The Giving Tree” and then there is “The GoGo Tree,” with Margo as the sturdy trunk and roots. Her beloved children and their spouses serve as eight strong branches that have grown eleven additional branches: Margo’s precious grandchildren, who will carry on her legacy for generations to come.

Margo Adams was truly one of a kind—the biggest personality with the biggest heart in any room.